Making data and AI a natural, fluid part of how you create commercial impact
About me
I'm Maarten Aelvoet, working at the intersection of strategy, AI, data, and execution.
I've started companies, led teams, and worked with both corporates and SMEs that wanted to move faster without losing direction. I help companies turn data and AI into strategic advantage and commercial growth.
I work where I sit close to the leadership team and make things move. No one-off reports. I bring structure, guide teams, clarify decisions and turn ideas into something that actually gets built.
My biggest drive: helping companies operationalize AI and data initiatives that drive actual business value - not just pilot projects.
Why Superfluid?
A super-fluid adapts to any context without losing its essence - zero friction, pure flow.
That's what companies need to be future-proof: fluid between strategy and execution, data and intuition, building and iterating.
That's how I work: moving between strategic thinking, creative problem-solving, and hands-on execution.
And honestly? That's what most people are. I consult on AI strategy. I code. I make music. I bake bread. I don't fit in one box, and the best work happens at the intersections.
Superfluid is both a metaphor and a method.